How to Attract More Residents: Smart Technology, Security, and Amenities Renters Really Want
The multifamily market is only becoming more competitive, and property owners and developers need to know what renters want most in rental units and communities — especially when it comes to smart technology, security, and various amenities. As expectations rise, modern renters are looking for more than just location and price.
At Entegrity, a VIZpin brand, our goal is to help property owners stay ahead with smart access control and solutions that attract residents, simplify operations, and add measurable value to your property.
Top Priorities and Amenities Renters Are Looking For
Smart Home Technology
What smart apartment features are today’s renters looking for before signing a lease? According to the American Apartment Owners Association’s 2025 issue of RENT, 73% of renters say smart home features influence their leasing decisions, highlighting the growing importance of smart technology. Demand for smart technology in multifamily communities continues to grow each year as residents increasingly expect connected, modern experiences. Renters are increasingly prioritizing:
• Smart door locks and keyless entry: Smart locks and keyless entry provide residents with convenient, secure access. They no longer have to keep track of physical keys. For property owners, they reduce rekeying costs, simplify turnovers, and enhance overall property security. The Entegrity Deadbolt, a keyless entry system, works without Wi-Fi, can be installed in minutes, and is perfect for unit doors.
• Automated lighting and thermostats: Automated lighting and smart thermostats allow residents to control comfort levels and energy usage from their smartphones. These features improve efficiency and support sustainability goals, all while adding modern appeal to rental units.
• Seamless mobile app control: Integrated mobile apps let residents manage access, climate, and community features from one convenient platform. This streamlined experience boosts resident satisfaction and helps properties stand out in a competitive market. With the Entegrity Smartkey App, Your Phone is Your Key!
• Voice-enabled devices: Voice-enabled devices offer hands-free control of smart home features like lighting and temperature. Compatibility with popular voice assistants enhances convenience and reflects today’s connected living expectations.
Integrating the above features enhances value and attracts residents who are willing to pay a premium for convenience and connectivity. Many of these features not only make residents happy but can also tremendously benefit staff and save them time.
Strong Security
Security has become a must-have for renters. People want to feel safe. Current search trends show that people are searching for phrases like “secure apartment access,” and “smart security for apartments” and these searches are continuing to increase. As residents demand peace of mind, multifamily renters are searching for properties with:
• Enhanced access control: Renters are looking for convenient, secure apartment access systems such as smart locks and real-time access management that help keep unauthorized and unwanted users out. Modern access control systems offer stronger security, providing residents with peace of mind.
• Secure package management: Online shopping is not going anywhere! Residents expect secure package or delivery rooms that prevent theft and misplaced deliveries. With Entegrity Access solutions, you can ensure that only residents or authorized users enter mail rooms since smartphone credentials can’t be copied or shared. When a renter moves out, their access can be revoked instantly and remotely.
• Video intercom systems: Video intercom systems allow residents to see and verify visitors before granting access. Entegrity’s Video Intercom Panel only requires power and an internet connection, meaning once it’s powered up, it’s ready to use out of the box! Residents appreciate being able to unlock the door from anywhere, all from their smartphone.
• Mobile credential access: Keyless access control systems that use smartphones instead of physical keys, cards, or fobs offer both convenience and improved security. Mobile credentials can be issued or revoked instantly while eliminating rekeying costs and improving control for property managers.
Attractive Amenities
While smart tech and security are essential, the overall experience still matters to renters. Certain features can help enhance resident satisfaction and differentiate your property from competitors.
Top amenities that drive leasing decisions include:
• Fitness centers: Residents expect functional and modern cardio machines, strength-training equipment, and clean gym spaces, preferably with 24/7 access. Residents expect more than a basic gym setup. Entegrity’s Smart Access Solutions let you offer 24/7 access without hiring additional on-site staff. You can also keep record of who accessed the gym.
• Outdoor social spaces and rooftop lounges: Comfortable seating like loungers, grilling stations, fire pits, and inviting spaces where residents can relax, hang out, or connect are desirable.
• Community gardens: Garden beds and green spaces appeal to renters who value sustainability and a sense of community. People enjoy getting their hands dirty while growing their own food.
• Pet-friendly facilities: Pet parents love and deeply appreciate perks such as dog parks, pet washing stations, and other convenient pet amenities.
• Co-working spaces and business areas: Dedicated work areas with strong Wi-Fi, private meeting rooms, and comfortable seating support remote and hybrid workers. Many remote workers want a space nearby where they can work while also getting a change of scenery.
• EV charging stations: On-site EV charging adds convenience for electric vehicle owners.
For multifamily property owners and developers, investing in smart technology, amenities, and enhanced security features can drastically help attract premium residents. Benefits of Smart Access include reduced operational costs, increased property value, convenience, and a stronger competitive edge in today’s markets. It’s time to modernize your portfolio and enhance the overall resident experience!
At Entegrity, a VIZpin brand, we provide innovative smart access solutions tailored to the evolving needs of multifamily communities. From secure keyless entry to mobile access and system integrations, we help properties attract more residents and create a better experience for all involved. Unlock the future of multifamily living and discover smart access solutions that residents want and property owners appreciate.
Contact Entegrity today to hear how you can elevate your properties!
FAQ
Tenants want and expect the latest smart technology and to control everything from their Smartphones. They love the ease and flexibility it offers them. No more carrying around or keeping track of several keys or fobs.
Access Control as a Service (ACaaS) is a cloud-based model where door permissions, schedules, and user credentials are managed centrally instead of being stored inside each lock. This allows instant updates, remote management, and easier scalability.
Smartphone credentials can be issued, modified, or revoked instantly. They also avoid storing sensitive user data directly on the lock, reducing exposure if a device is compromised.
Yes. Because permissions are centrally managed, ACaaS platforms can support unlimited users and doors without requiring individual lock programming. No more managing access over various systems that can cause issues, time, and money.
Property managers, multifamily operators, IT teams, and security professionals benefit from faster updates, centralized control, improved auditability, and reduced maintenance overhead.
By eliminating physical keys, fobs, and cards, smartphone access reduces labor hours, rekeying costs, and lockouts. Turnover and visitor management become faster and more cost-effective, allowing staff to focus on other priorities while improving security.